Welcome to the Industry Advisory Report on ‘Sales Now and Next’. This report captures the synopsis of the discussion and analysis held by the panel on sales at the LASSIB CXO Round Table Conference held in Hyderabad. The conference had a focused theme of looking into sales as a function from today to 25yrs from now.
In this report we focus on the central views discussed towards sales as an act in today and how is it going to be in the coming 25yrs and later. The exciting discussions and perspectives brought forward by a diversified set of CXOs indicate the current state of sales practices in the industry, along with the challenges, influences to those, opportunities for improvement and expected trends in the coming years.
As economies and industries across the globe face difficult times, these findings serve a critical purpose. The point of views and suggestions in this report are generic and thought provoking in nature. This has been purposely done without providing references to specific industries as these can be applied to any organization striving for sales excellence. These findings should be used not only by functional leaders to gauge their readiness for change, but also by CXOs across the organizations to define how to best structure and align their continuous improvement initiatives to match the overall goals and vision of the organization.